Signature Lavi strauss

  • The Levi Strauss & Co. brand was founded in 1853 when Levi Strauss came to America from Buttenheim, Bavaria, looking for opportunity and adventure. He began selling clothing wholesale to the miners of Central California at their general stores. Strauss quickly saw how practical work pants were for this hard-working group and renamed his operation the Levi Strauss & Co. Over 160 years later, the company's signature jeans are still made in San Francisco with exactly the same care as they were back then. Levi's is now one of the most recognized clothing brands in the world, having expanded to include tops, outerwear, accessories.

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