Website content writing

The 7 nitty gritty of website Content Writing

Website content writing is the key to gain customers and keep them engaged over time.
It’s designed to make users want to do what you want them to do first and buy from you as soon as possible.

At Inspired With Hussain Agency, Our writers have created web content that helped our clients speak to their readers. We create well-written and engaging web content by communicating the goal of the post and writing it in a clear, cohesive tone.

What is Website Content Writing?

Website content writing is the process of creating content for a company’s website. This includes articles, blogs, and other text-based material.

It is a crucial part of any marketing campaign. It’s important because it helps to build trust with your audience and encourages them to take action.

Website content can be broken down into two categories:

  1. Descriptive and
  2. persuasive.     

Descriptive website content writing focuses on providing information about a product or service, while persuasive copywriting is designed to convince people to buy something or take some kind of action.

Following are the nitty gritty that influence the Quality of Website Content Writing.

Write in colloquial English, not grammar

English grammar is not the only way to get your message across. Colloquialism is an informal and relaxed way of speaking or writing. It is a natural and conversational form of expression.

For example, “I haven’t seen you in ages” can be translated as “It’s been ages since I saw you last.”

If you are looking for a more relaxed tone on your website, then consider using colloquialism to make it more conversational and friendly.

You know your audience. But what do they want?

To answer that question, you need to understand the three stages of a buyer’s journey: awareness, consideration, and purchase.

Awareness is all about getting your brand more visibility in potential customers’ minds. This can be done through better SEO practices, content marketing strategies, paid advertising, or even just a more engaging website design.

Consideration is when potential buyers are researching the product or service that interests them. They might ask friends for advice on what to buy; read reviews; look up their competitors’ products; or visit their website for more information about what they’re looking for.

When it comes time to make a purchase decision, you’ve got to convince them to become customers! You can do this by providing helpful information during the customer research phase and sending relevant content down the sales funnel until they reach the point where they’re ready to buy. your audience.

To help you close the deal and gain their trust, ask yourself: “what’s in it for them?”.

Answer “What’s in it for Me?” for the Reader

When it comes to web content, it’s not about what the product does but why it matters. Don’t tell your readers how awesome your product is—show them!

Make sure the content is relevant to your audience, and emphasize the benefits they’ll receive when they go ahead with your products and services.

Let’s say,

We have a professional team of website content writers with 11 years of experience. They’re knowledgeable about various industries and have written for various businesses. We also offer affordable pricing, responsive customer service and unlimited revisions to guarantee your satisfaction.

Instead of trying to make the blog content more about you, you should take a step back and think more about the readers.

So, to re-write this sentence we would put it like this:

“With our website content writers, you can put your trust in our expertise to generate new leads and drive more revenue. Now get content that will align with your industry and target customers right off the bat.”

In a nutshell, Don’t make the mistake of assuming your readers take an interest  in everything you want to talk about. Engaging them with a conversational tone and asking their opinion will build a personal connection between you and your readers.

Show Human 

It is not only the reader who decides whether or not he wants to spend time reading what you write. It is also up to him how long he reads it. And if he feels that your writing is too technical or boring then he will stop reading any further. So, it is better to write in a manner that makes people feel comfortable reading your article and giving some ideas on how they can solve their problems by following what you have written about in the article.

For example, if you are writing about computer security, then don’t use complex jargon like ‘packet inspection’ or ‘packet mapping’ in order to make it sound cool and impressive. Instead, try simple words like ‘scanning’ or ‘traversing’ so that they seem more familiar to readers and they can understand what they mean without any confusion.

Don’t write like a blog

when you write for a website, you have to make sure that every word counts. Every sentence must be targeted at one specific goal: getting people to buy stuff on your site. It’s not enough just to say what you want; you need to tell them why they should care about whatever it is that you’re selling right now (or soon).

The purpose of your website is to educate and inform. You want visitors to come back again and again, so you have to keep it interesting and relevant. You have to prod visitors towards making a purchase in order for them to convert into actual customers.

Use short sentences and short paragraphs. You don’t need to write long winded paragraphs of text. Keep it short and sweet! 

Keep it conversational by using active voice where possible. Try “It is known that…” instead of “It has been reported that..”

Concentrate on what your readers want.

Your readers will get value from what you have to say if you do what you want.

So, stop focusing on what you can do and focus on what your reader can get.

It’s not like they want the details of how to build an app or how to start a business. They just want the details of how to use your product or service.

So, talk less about yourself and more about your product or service!

Call to action

A call to action is a directive that encourages the reader to take an action. It’s a way for the writer to ask for their readers’ attention by asking them to do something (like click on a link).

The call to action should be clear and precise, and any ambiguity can cause confusion and frustration. Avoid using vague language like “use our site” or “call us” when you’re really asking your readers to do something specific, like buy something or read some content.

For example, if you’re writing an email newsletter, use explicit language like “Download the latest newsletter today.” If you’re writing a blog post, use specific links and headlines like “Download the latest e-book on how to create killer landing pages in less than 15 minutes.”


Creating stunning websites is one thing. But creating stunning websites with content that is relevant and valuable for the target audience is a different ball game altogether. It requires careful planning, a solid sense of good (and bad) content writing, and considerable time investment from writer. In addition, there are many factors to consider: which keywords should be emphasized, what tone to use, how important is it to keep things organized and readable.


Read more about us